With Microsoft's highly anticipated Xbox One game Halo: The Master Chief Collection now just days away, the company is ramping up marketing efforts for the title. One such campaign is a new TV spot featuring Queen's "We Will Rock You" that will air this weekend during various NFL broadcasts.
The commercial rather ingeniously syncs up Halo weapon sounds with the track's iconic, thumping intro for a dramatic effect. It also ends by reminding everyone that you can now buy an Xbox One starting at $350, the lowest official pricing since the system launched a year ago this month.
The Master Chief Collection launches on November 11 exclusively for Xbox One. In addition to remastered versions of Halo 1-4 and multiplayer support for every game, the package includes access to Ridley Scott's Halo: Nightfall, as well as a beta key for December's Halo 5: Guardians beta.
We recently learned that the game's hefty day-one update has been reduced in size from 20 GB to 15 GB. For more on The Master Chief Collection, check out GameSpot's previous coverage.
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