Swedish YouTube star Felix Arvid Ulf Kjellberg, better known by his online handle PewDiePie, has partnered with Major League Gaming to release new content on its video streaming platform MLG.tv.
Starting today, PewDiePie's new, hour-long show with CinnamonToastKen, BroKen, will air exclusively on his own MLG.tv channel (mlg.tv/pewdiepie), before it's posted anywhere else. MLG.tv is a free to watch, ad-supported, video streaming platform, which usually focuses on eSports content.
"We're excited to introduce PewDiePie to the MLG.tv network as we continue to deliver exclusive content from the best producers in the world," MLG VP of Programing Ryan "Fwiz" Wyatt said. "Our vision for MLG.tv is to make it the home for premium content and producers like PewDiePie and his show 'BroKen.' This type of programming deal with PewDiePie, one of the biggest stars in digital media, is a great example of the premier talent we have joining the growing MLG.tv line-up."
Viewers can interact with PewDiePie during the show by using MLG.tv's chat feature. That might be especially appealing to fans after PewDiePie's announcement earlier this month that he permanently removed and disabled comments from all his videos on YouTube.
Back in March, The Walt Disney Company acquired YouTube network Maker Studios, which distributes video game-related programming like PewDiePie, TotalBiscuit, and Yogscast, for $500 million.
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